Within the first 6 months of 2022, we’ve successfully moved from a validated idea to a ready-to-use product, which first companies and agencies are already using. So we think that this is an excellent time to introduce all updates and changes to our marketing platform in one place.
What’s new?
- entirely new design with dark mode
- support for multiple users under one company
- support for multiple companies
- bug reporting and feature requests
- support for Always-on campaigns
- new campaign plan with details for each channel and phase
- updated link sharing
- campaign evaluation section
- Google Analytics integration with automatic updates to Slack or email (currently on request)
What can you expect?
Our focus was to enable marketers to do a full process between campaign planning and evaluation once the campaign is finished and even though the improvement process is never-ending and there are some parts we are working on even now – this is exactly what you can do now.
1) Plan your campaigns
Easily create campaigns for the next run or the whole year, including all channels and phases. Everything is immediately visualised within the Gantt chart, where you can add more information or collateral materials for easier navigation and collaboration.
And we added a new type of campaign – Always-on to make handling long-term activities like remarketing and retention campaigns easier.
Get required visibility and transparency with your team, client or stakeholders.
2) Develop your campaigns, invite your team, collaborate
The important part always comes when you are moving your marketing activities from a plan to execution. This is an area where we aim to save time for all participants by storing information and sharing materials in one place. No more searching for notes or info across messaging services, Slack, email or Gdrive.
Invite your team or create more “companies” to organize your campaigns based on the different brands you are handling.
Update all important info and notes within the platform, and add links to folders, documents and other files including creatives.
Save time by enhanced collaboration using a single source of truth.
3) Evaluate campaigns and add context
Meeting your goals and KPIs is always important – now you can add final results to evaluate and compare them with original goals, but more importantly, add context. That can be important to give others a chance to see a wider impact or reasons to others.
But at the same time, you will most likely get to a stage where you would like to compare campaigns you ran last year or last quarter and now you don’t need to remember the details – Storymkrs will hold them for you without the need to search for them.
What’s next?
There is plenty we have in the plan or discussed with our users for the next months. Currently, we are working on creating a public roadmap, so you can check anytime what you can expect and when.
But among others, the next 3 months should bring these improvements:
- Company overview of activities across channels
- Company goals
- Google Analytics data visualisation and self-service interface
- Timeline for sharing important events happening within your company you should be aware of
- Asana integration
- Improved Evaluation section with ranking and data
Would you like to see something specific or give feedback for improvements? You can now easily share these within the platform!
Come and see for yourself
Based on the feedback from current users, we can finally fully service the basic case of easier planning, collaboration and saving time.
If you would like to see everything by yourself and try it out – let us know, and we will happily give you access! On top of that, you will be able to influence future improvements and new features.
Once in, you can easily invite the rest of the team or your clients.
