Blog Archivy - storymkrs

How is the market approaching marketing operations?

by Tomáš Javůrek | Apr 16, 2022 | Blog, Featured

You are not alone Even as you can clearly notice (and we did too) that marketing operations are not a widely discussed topic, nearly every marketing team is looking into how to organize itself better. Basic challenges are general for every vertical or team size: How...

Marketing collaboration: Marketing team and Product team

by Tomáš Javůrek | Apr 6, 2022 | Blog

Introduction We’ve talked a lot about the marketing team and its mission. It’s time to get into the details of actually delivering on that mission. Specifically, it’s time to talk about actually doing marketing! One of the first questions...

Marketing collaboration: Marketing team and Customer success team

by Tomáš Javůrek | Apr 5, 2022 | Blog

Introduction Many companies like to call themselves a family, but the marketing team and the customer success team really are a family. We both deal with customers. We both provide content that explains our product (or helps customers solve problems) so they can...

Marketing collaboration: Marketing team and Sales

by Tomáš Javůrek | Apr 4, 2022 | Blog

Introduction If there is any friction between the Marketing and Sales teams at your organization, you’re not alone. There’s a huge potential for conflict when it comes to accountability and responsibility for new business development. Because of this, the...

What are responsibilities of marketing operations?

by Tomáš Javůrek | Apr 3, 2022 | Blog

Introduction Marketing operations is responsible for the technical aspects of marketing campaigns, processes and practices. Define the marketing operations strategy. Defining the marketing operations strategy is a crucial first step in building out this function. The...

What is the best marketing operations framework?

by Tomáš Javůrek | Apr 2, 2022 | Blog

Introduction A framework is a foundation on which you can build your marketing operations program. If you want to make sure you’re getting the most value from your resources and investing in the right opportunities, then you need a solid marketing operations...