Marketing asset management is the process of designing, organizing, distributing and tracking marketing assets. Marketing teams use various types of content to promote their products and services.
Marketing asset management is the process of designing, organizing, distributing and tracking marketing assets. Marketing teams use various types of content to promote their products and services. Examples include brochures, presentations, direct mail pieces and website content. A CRM system can help you manage your marketing assets so that you can easily keep track of which ones are being used in campaigns.
Content can include social media posts, marketing collateral (such as brochures), presentations, photos and logos.
The content that your company creates can be a broad range of things, such as social media posts, marketing collateral (such as brochures), presentations, photos and logos.
A marketing team may also use a customer relationship management (CRM) system to manage customer information.
A CRM system is a database that stores information about your customers. This can include things like their names and addresses, how many times they’ve bought from you, what products they’ve bought in the past when they last purchased something and how much it was worth.
The main purpose of a CRM system is to help salespeople stay in touch with their customers by providing them with all the information they need in one place. But marketers also benefit from using these kinds of programs because it makes it easier for them to keep track of who has downloaded a specific piece of content or engaged with an ad online on social media platforms like Facebook or Twitter.
A well-designed marketing asset management system will allow teams within an organization (marketing) and/or outside vendors (sales teams) access to certain parts of the database via their own login credentials based on level access rights set up by leaders within these departments so there’s no risk involved when sharing sensitive data across organizational lines while still maintaining control over who gets access where – both internally as well as externally through strategic partnerships such as outsourcing agreements with other companies looking at joining forces with yours!
Now let’s talk about some best practices…
A marketing asset management workflow involves four main activities: design, distribution, organization and access.
A marketing asset management workflow involves four main activities: design, distribution, organization and access. The design stage is where the marketing team designs logos, infographics and other content that will be used in various forms of digital marketing. This can be anything from blog posts to landing pages for online sales or email campaigns.
The distribution step is where the marketing team uses an online platform to distribute the content across digital channels such as email campaigns and social media accounts. The organization stage includes creating folders on their computer so all of their assets are easy to find when they need them again in future projects. Finally, accessing involves making sure everyone in your company has access to these assets if needed; whether it’s through an intranet or company website where everyone can see what they need without having to contact anyone else first!
Design: During this stage, the marketing team designs logos, infographics and other content.
The design team takes care of all visual elements of your brand. They make sure that the logo is visually appealing and easy to read, that your product packaging looks professional and clean, and that every piece of marketing collateral has a consistent look and feel. The design team also creates infographics for social media posts, presentations for sales meetings and company-wide events, as well as other types of marketing content such as white papers or case studies.
Distribution: During this phase, the marketing team uses an online platform to distribute the content across digital channels such as email campaigns and social media accounts.
- Distribution: During this phase, the marketing team uses an online platform to distribute the content across digital channels such as email campaigns and social media accounts. These include email marketing, social media posts, blog posts, banner ads and videos. Other options include infographics and other forms of visual content that you can turn into sharable visuals through platforms like Canva or Piktochart.
Organization: This activity involves placing the digital file in a specific location within a database or web folder so that it is easily accessible when needed.
Once you’ve identified your digital assets, the next step is to organize them. This involves placing the digital file in a specific location within a database or web folder so that it is easily accessible when needed.
Organizing assets may be done manually or through an automated process (e.g., software). In either case, the organization involves specifying where each asset should live on your system so that it can be retrieved easily at any time.
Access: This final phase allows authorized personnel such as marketers and salespeople to access the files at any time by clicking on a link or URL.
Access: This final phase allows authorized personnel such as marketers and salespeople to access the files at any time by clicking on a link or URL.
The marketing asset management process is designed so that each stage of the workflow is completed before moving on to the next step. The first step involves identifying assets, followed by cataloguing them in a database, creating metadata for each asset, organizing assets into folders based on their purpose and audience type (e.g., B2B, B2C), and storing them on a server for easy access by other team members, setting security permissions for different types of users (e.g., supervisors vs. non-supervisors), monitoring trends related to usage patterns over time using tools like Google Analytics or Adobe AudienceManager, making sure all content conforms with corporate standards set forth by IT department personnel responsible for web design/development projects throughout an organization’s lifespan through ongoing maintenance efforts involving regular audits conducted during subsequent phases which include developing new content; publishing existing ones; updating outdated pieces where necessary etc…
Marketing asset management helps you create and track your digital assets
Marketing asset management helps you create and track your digital assets.
- Create a more efficient workflow with marketing asset management.
- Improve collaboration using marketing asset management.
- Make more informed decisions with marketing asset management.
