Marketing Blog
Insights and thoughts on improving both marketing operations and marketing
Recommended articles
How is the market approaching marketing operations?
You are not alone Even as you can clearly notice (and we did too) that marketing operations are not a widely discussed topic, nearly every marketing team is looking into how to organize itself better. Basic challenges are general for every vertical or team size: How...
Marketing operations are a pain nobody speaks about
Size doesn't matter Marketing operations is a big term that contains all people, processes and tech active within the marketing team. And even as some (usually bigger companies) are already building their marketing operations teams, it still isn’t a topic in the...
Your marketing team needs a new virtual kitchen. Now.
Trends we can expect The post-covid world is a topic that was widely covered. In the meantime, there were plenty of other influences on supply chains, customer behaviour and more parts of the business. But one part of the work-life impact is still in development and...
Articles
How is the market approaching marketing operations?
You are not alone Even as you can clearly notice (and we did too) that marketing operations are not a widely discussed topic, nearly every marketing team is looking into how to organize itself better. Basic challenges are general for every vertical or team size: How...
Marketing collaboration: Marketing team and Product team
Introduction We've talked a lot about the marketing team and its mission. It's time to get into the details of actually delivering on that mission. Specifically, it's time to talk about actually doing marketing! One of the first questions you'll ask yourself when you...
Marketing collaboration: Marketing team and Customer success team
Introduction Many companies like to call themselves a family, but the marketing team and the customer success team really are a family. We both deal with customers. We both provide content that explains our product (or helps customers solve problems) so they can...
Marketing collaboration: Marketing team and Sales
Introduction If there is any friction between the Marketing and Sales teams at your organization, you're not alone. There's a huge potential for conflict when it comes to accountability and responsibility for new business development. Because of this, the two...
What are responsibilities of marketing operations?
Introduction Marketing operations is responsible for the technical aspects of marketing campaigns, processes and practices. Define the marketing operations strategy. Defining the marketing operations strategy is a crucial first step in building out this function. The...
What is the best marketing operations framework?
Introduction A framework is a foundation on which you can build your marketing operations program. If you want to make sure you're getting the most value from your resources and investing in the right opportunities, then you need a solid marketing operations...
Marketing operations are a pain nobody speaks about
Size doesn't matter Marketing operations is a big term that contains all people, processes and tech active within the marketing team. And even as some (usually bigger companies) are already building their marketing operations teams, it still isn’t a topic in the...
Your marketing team needs a new virtual kitchen. Now.
Trends we can expect The post-covid world is a topic that was widely covered. In the meantime, there were plenty of other influences on supply chains, customer behaviour and more parts of the business. But one part of the work-life impact is still in development and...
What is a marketing asset managemet?
Marketing asset management is the process of designing, organizing, distributing and tracking marketing assets. Marketing teams use various types of content to promote their products and services. Marketing asset management is the process of designing, organizing,...
What is an end to end marketing?
End-to-end marketing is a comprehensive strategy for engaging your target audiences and generating sales leads. End-to-end marketing is a comprehensive strategy for engaging your target audiences and generating sales leads. It includes everything from the initial...
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