All the important information you need to prepare your campaign.

What is the brief?

A brief is an assignment that helps you, your team and the agencies you work with understand the objective of the campaign and the context of the current situation, company and opportunities. A good brief is essential and without it, it is very difficult to prepare a campaign.

Do you know that our tool can help you easily create a brief and keep it in front of the whole team? Check out our campaign plan feature or sign up and use it!

Other marketing terms to know