How digital marketing operations can transform business?

by Feb 23, 2022

Agility through process standardization

Process standardization is a key part of digital marketing operations. It involves defining a set of standardized processes and procedures, which can then be used to improve efficiency and reduce costs across the business. Standardization also helps to ensure consistency in the way products and services are delivered, making sure that customers receive exactly what they expect from each interaction with the company.

A good example of this is an insurance company like State Farm that has been using process standardization since its inception almost 100 years ago. What started out as a small regional firm now employs more than 60,000 people across North America with annual revenues topping $30 billion—all thanks to their ability to standardize processes early on in their evolution as an organization

Acceleration of product release cycles

The accelerated release cycle is one of the most important factors in a company’s growth. Companies that have a high volume of product releases are able to stay competitive in an increasingly competitive market.

One way to accelerate your release cycle is by implementing agile development practices and methodologies. Agile development allows you to develop software with short iterations, which means that you can test new features and iterate as needed before going live with them. It also allows for continuous integration and continuous delivery, which means every change made during the development process is tested immediately by QA teams and rolled out if it passes all tests on time. This helps ensure high-quality products because developers are constantly monitored by QA teams throughout their workday, preventing bugs from slipping through undetected until too late in the process when they become more expensive fixes than they were worth fixing at all (which costs time and money).

Another solution could be using automated testing tools like Selenium or CucumberJS so that manual testers don’t have complete control over what gets tested—which means there’s less room for human error—and better overall coverage since these tools will test everything except manual testing tasks like exploratory testing where humans take over instead.*

Elevated levels of customer satisfaction

Customer satisfaction is a metric that measures the degree to which a product or service meets the customer’s expectations. It has been a key performance indicator in the business world for many years. Customer satisfaction surveys can be used to measure customer satisfaction, and these surveys can be used as an important indicator of how well your business is doing, both from a quantitative and qualitative standpoint.

Increased employee engagement

Digital Marketing Operations can help build strong relationships with your employees, which is a crucial part of creating a healthy workplace.

Employees will feel more connected to the business and empowered, which will lead to increased productivity and engagement. This in turn can improve employee retention rates.

Maximized operational efficiency

The digital marketing operations team can also be responsible for optimizing operational efficiency. This includes:

  • Automating daily tasks
  • Improving quality by identifying and fixing errors
  • Reducing costs by eliminating waste and inefficiencies, reducing cycle times and eliminating bottlenecks in the workflow process

In addition, the digital marketing operations team can also help improve existing processes to drive further growth or increase profitability.

Improved decision-making based on data insights

A good example of this is the data insights that informed a company’s decision to expand into a new market, which resulted in an increase in sales. Their business intelligence (BI) solution allowed them to make better decisions by providing insights from customer data and other sources so they could pinpoint opportunities for growth.

Digital marketing operations can help a business grow and create value

Digital marketing operations is a strategic function that allows you to scale and optimize your digital marketing efforts.

It provides your team with the data, tools and processes needed to run your entire digital marketing program effectively.

This helps you monitor performance, identify areas for improvement and make better decisions.

Digital Marketing Operations can help businesses achieve their goals by:

  • Helping you build an effective strategy using data-driven insights;
  • Automating repetitive tasks so that you spend less time on mundane work;* Enabling teams across departments to collaborate on different aspects of the campaign process;
Tomáš Javůrek

Tomáš Javůrek


A passionate marketer from 2009. Co-founder of Storymkrs.

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