As we get feedback that we are serving the campaign level planning and evaluation well (though there will always be space for improvements and new ideas, which we have plenty of), it is time to reallocate at least part of the focus on company level/global level functions.
Because to have a lot of campaigns without any overview and company-wide awareness would be like navigating a whole fleet in the mist. Doable, but also dangerous and not much fun.
- new dashboard with an overview of all campaigns in time
- financial overview – view of budgets across campaigns for the whole year
You can now see runs of all campaigns across the time to be aware of any overlaps or synergies you might want to use.
Our next step will be to do the same for all channels across all campaigns.
You can now see all budgets in one place and totals for each month or year as well. This should give you a basic awareness of all ad spending.
For us, this is just a first step into the planning of the financial part of marketing activities. Any feedback and ideas will be welcome at radek@admin
What’s next in this field?
As mentioned in the beginning, we are starting to look more and more at company-wide planning and awareness. You can check areas and ideas in the first version of our public roadmap.