Why are marketing operations important?

by Feb 7, 2022

Marketing operations increase productivity

Productivity is the key to success in any business, and marketing operations are one of the best ways to increase productivity. By implementing a strategy that streamlines processes, you can get more done in less time, which will improve your bottom line.

Consider these examples:

  • Marketing operations simplify repetitive tasks so you can focus on other important work instead of wasting time doing the same thing over and over again.
  • Marketing operations allow for more collaboration between departments, which can lead to better ideas being shared with each other. You don’t have to go it alone anymore!

Now that you know how marketing operations increase productivity, I’ll take a look at how it improves efficiency next…

Marketing operations make processes more efficient

Marketing operations allow you to make processes more efficient. They can be improved in many different ways, such as:

  • Collaborating with other departments within the company and seeing how they work. This can help identify areas of improvement that would result in increased efficiency.
  • Analyzing past data and determining what worked well and what didn’t work so well. Once these areas have been identified, marketing operations can make changes to avoid repeating past mistakes or create new processes that involve steps that worked well for similar projects in the past!

These are just a few examples of ways marketing operations can improve efficiency within an organization’s processes.

Marketing operations provide a clear picture of campaign performance

The good news is that marketing operations can help you do just that. In addition to aligning teams and streamlining workflows, marketing operations provide a clear picture of campaign performance by collecting, analyzing, and reporting on data.

With a strong understanding of campaign performance, marketers can make adjustments to future campaigns in order to better meet goals—such as increasing sales or improving customer loyalty—and industry benchmarks.

Marketing operations make marketing more measurable

Marketing departments can use their marketing operations stack to track all their most important KPIs. Marketing operations give you a way to measure ROI for your team and for each channel. This means that you can track things like:

  • How much money you’re spending on media, how many people are clicking on the ads, and how many of those clicks turn into conversions/leads/customers
  • How much it costs to acquire a new customer (Customer Acquisition Cost) and how long they stick around (Customer Lifetime Value or CLV) These two metrics are used in conjunction to figure out how valuable a customer is to your business
  • The performance of your blog posts, email marketing, SEO, PPC campaigns, social media campaigns—whatever!

Marketing operations is a way to streamline your processes, improve efficiency and get better results

Sounds great, right? But how do you get there from here?

Marketing operations is a way to streamline your processes, improve efficiency and get better results. With marketing operations you can:

  • Get clear visibility into your marketing performance
  • Get insights into how your campaigns are performing
  • Get better results by aligning the right offers to the right audience at the right time with the right channels
Tomáš Javůrek

Tomáš Javůrek


A passionate marketer from 2009. Co-founder of Storymkrs.

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