How to organize your marketing team?

by Feb 28, 2022

1. Identifying the roles within the marketing team:

The first step in organizing your marketing team is to identify the roles within the marketing team. The structure of a company’s marketing team varies depending on its size and level of complexity. However, most companies have some common roles within their marketing department: content marketer, digital marketer, SEO specialist, social media specialist, and PPC specialist are among them. Most of these roles overlap with each other at least partially – this is caused by the fact that they are so closely connected (e.g., SEO specialists also create content). Therefore, it’s difficult to say exactly how many people should work in each specific role because this number depends on what kind of business you have and what services you offer customers.

2. Roles and responsibilities:

Marketing roles can include:

  • Team lead: A marketing manager is responsible for overseeing the overall direction of a company’s marketing efforts. This includes planning budgets and managing projects as well as hiring, training and coaching team members.
  • Marketing manager: The chief executive officer or vice president of your organization is usually in charge of creating strategies that support the business’ goals. In addition to making decisions about current campaigns, they also plan long-term strategies including where you’ll advertise and what kind of promotions you will offer during sales events like Black Friday or Cyber Monday promotions.
  • Marketing Associate: A person designated as a marketer might work on email campaigns, social media marketing campaigns or content creation for websites and blogs but might also assist with other tasks such as data analysis or graphic design depending on their skill set. Different types include social media consultants who create original posts for clients such as Facebook pages; web designers who build websites from scratch using HTML code; writers who post blog articles every week detailing new developments within industries (i .e., health care); graphic designers who create logos and other graphics used within advertisements; etcetera!

3. Marketing team structure that works for all:

As mentioned above, the marketing team should be small, but with the right people in it. The marketing director should be able to manage them well and motivate them to work hard. Team members should have a clear understanding of their roles and responsibilities so that they can help each other out when needed. Be sure you’re clear about who leads the team, who reports to whom, as well as where accountability lies for certain actions or tasks. Establish effective communication channels between members so that everyone knows what is going on at all times and feels comfortable communicating with one another—this is especially important if you have remote employees who aren’t always in the office at night or on weekends!

4. How to develop your marketing team?

  • Allow your team members to make decisions
  • Provide the team with flexibility, freedom and autonomy
  • Make sure that you are providing a great work environment for your team members
  • Reward achievements of both individual and collective efforts

Always plan ahead and allocate marketing activities properly and effectively.

Always plan ahead and allocate marketing activities properly and effectively.

Marketing activities are like a puzzle, and you have to put it together in the right way to get the best results. If the pieces don’t fit, then you need to rearrange your marketing plan until they do.

There are several factors that should be considered when planning your marketing activities:

  • Focus on one main objective at a time: Every campaign should have only one goal for each stage of the funnel (awareness, consideration, preference). When you spread yourself too thin by trying to tackle multiple objectives at once, none of them will be likely to succeed as well as they could if they were focused solely on their own respective goals instead.
Tomáš Javůrek

Tomáš Javůrek


A passionate marketer from 2009. Co-founder of Storymkrs.

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